Brand Strategy

Contact us for your free branding proposal. Or buy a branding package directly here. Read on to see our branding packages and what comes with them, learn a bit about branding, and see why you need to brand your business or music career. 

brand strategy

Brand Strategy Bundles: 

For definitions of all these elements of branding, scroll to the bottom of this page. 


Brand Name


Brand Expression: Visual toolkit including fonts/typography, brand colors (3), graphic devices (mediums), and photography styles. 

Brand Guidelines: Dos and Don’ts, ie: logo placement, color usage, use of white space and spatial cues, how and when to combine a brand’s visual elements properly. 


Brand Name




Brand Personality 

About Page for your site

Competitive Advantage

How they all work together


A market research report all about your brand, their competitive field, and how they fit into their industry. A brand research report will provide valuable insights about how to best grow your business, who your target customer should be, where they are demographically and where they are online--all the data you need to create and execute a marketing strategy. 

We will use: expert human sources, studies, reports, white papers, blog articles, and other available market research to craft your report.


Brand Identity:

Brand Name


Brand Expression (visual toolkit)

Brand Guidelines (how to use the visual toolkit)

Brand Strategy: 




Brand Personality (List of adjectives)

About Page

Competitive Advantage

How they all work together

Brand Research


What is branding? 

Here are some of my favorite definitions of branding: 

From Shopify:

"Branding is all of the ways you establish an image of your company in your customers’ eyes.

By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company. That is, you are shaping how and what people’s perceptions of your business are.

And what your customers say about your brand is the reality (not what you’d like them to think). It’s the impression that pops into their minds when they hear your business’ name. It’s based on a feeling they have that is based on their experiences they’ve had with you, good or bad.

If your business does not yet have a consistent brand, or you don’t like what your brand currently stands for, it’s time to rebrand."

From The American Marketing Association: 

"A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” 


The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products

Forge's Branding Definition: 

Branding is essentially all the elements that define your brand, from personality and values to visuals like fonts, colors, and logos. A cohesive branding strategy notes how these elements all work together to establish one unified brand.

Why Does Your Business Need Branding? 

A brand is essentially your company, defined. This touches every aspect of your organization, including company culture, how your employees and stakeholders view your brand, your website, corporate communications, and of course your name, logo, and visual style. 

Your employees need to know how to speak about you, and your customers need an idea of who you are. A brand strategy signals to the internal workings of your company that you have a set of guidelines for representing and speaking about your brand. For the world external to your company, you are taking control of the narrative and telling them exactly how to perceive you. 

Why Does Your MUSIC Need Branding?

As a musician, personality and sound are crucial. Musician branding includes your sound, your aesthetics (from the clothes you wear to your hairstyle), your values, your personality, and more. At Forge, our musician branding package includes some clothing style choices, a logo and visual toolkit, and plenty of copy describing your sound, values, what sets you apart as a musician, and more. 

Branding is so important because it differentiates you. It takes more than a musical style to set you apart. It takes an aesthetic, and a sense of self that is strongly communicated and cultivated. It tells people before they even listen to your music what they can expect, and most importantly who you are. Your brand as a musician is your identity, it's what will resonate with people that will turn them into fans. At Forge, we can cultivate this all for you, and tell you exactly how to go about it yourself. 

Branding Elements Defined: 

Mission: A Brief, 2-5 sentence statement that explains what your brand does and most importantly, why. 

Vision: Your company's overarching goals, what they're hoping to contribute to the world and how. 

Values: What you believe in (and most importantly demonstrate yourself living out) as a company. 

Brand Personality: essentially, a list of adjectives that describes your brand as if it were a person. Branding is all about treating your brand like a person. 

About Page: A page on your website, often where you can find a company's mission, that tells your brand's story and uses that story to shape a narrative about why visitors would want to work with your brand. 

Competitive Advantage: The elements of your brand that indicate exactly what factors set it apart and make it competitive in its field. 

Brand Name: The name of your company! This should communicate in some way what your company's all about. 

Logo: The visual/graphic that carries your brand name and a visual representation of your brand (think the mermaid at Starbucks). 

Brand Expression (visual toolkit): The visual/graphic expression of your brand, including logo, fonts, colors, cohesive style across website and marketing materials, and more. 

Brand Guidelines: how to represent your brand and use the semantic and visual elements together to create and execute a cohesive brand strategy.