2022 Promotional Calendar For Music
Instead, apply the content marketing tenets of segmented planning and providing value and entertainment to planning your indie music promotion for the year. Focus on one promotional plan or goal each quarter.
For this exercise, we picked what we found to be most important in music marketing: Website audits and improvements, a giveback campaign, social media, and running a media strategy to get into digital indie media.
Media Placement Matters: We Played Scientist To Show Power Of Media
Our major finding is that the artist with by far the most shows, as well as the second-most monthly listeners at 2.5 million, Joy Oladokun, had features in the smallest outlets. With consistent publicity actions taken, no matter how little, an artist begins to take over the internet. And taking over the internet is the first step to taking over the music world.
Meanwhile, Joey Dosik had a smaller number of features and the smallest number of fans, but had been in Pitchfork. This also backs up the idea that size of media is not as important in predicting success. It matters more ending up in the perfect paid and earned media placements for you. We’ll explain:
Music Marketing Plan Template & How-To: Music Promotion Plan
Why You Need a Website For Your Music and How To Build One Right
The Best Way To Get On Spotify Playlists Is With the Perfect Pitch [TEMPLATES]
How To Promote Your Music on Social Media
How To Get a Clubhouse Invite: What is Clubhouse & Why Does it Matter?
The skinny on how Clubhouse app for music works
- Users create “rooms” where they can control what the topic is about by naming the room and the chat.
- When you sign up you pick around ten interests and you start getting notifications about rooms in your niches. There is a rich world of musicians, promoters, and all kinds of music industry professionals for musician networking.
- Users can schedule these chats or start them immediately.
- In the rooms are the main speakers (think of them as moderators, while we’re going old school), the people who’ve “raised their hand”--those who want to speak but didn’t start the room--and the listeners. Conversations could be about sharing beats, how to build your music business team, sound design, and so on (and on, and on).