Indie Music Publicity Blog

  By Andrew Scherer 6 Tips for an Effective Indie Music Website To get ahead as an indie musician, it is essential to have a website. It will allow you...

Even in 2021, you need more than to submit. You need to pitch. Pitching, or media pitching, means reaching out cold to the playlisters you want to hear your music. Cold means they don’t know you, and that’s okay. They want to hear your music, because they need music to share, and if you don’t bore them with too many words and too much information, they’ll probably listen. Pitching is the best way to get on Spotify playlists. You should have at least two pitches: a 100-200 word email pitch and 3-line social media pitch. There is also a place for a longform pitch, but we’ll hit on that in future articles. 

As with any business, strategy and marketing will be the key to successfully promoting your music on various social media platforms. Viral sensations are the exception, not the rule, and...

The skinny on how Clubhouse app for music works

• Users create “rooms” where they can control what the topic is about by naming the room and the chat.
• When you sign up you pick around ten interests and you start getting notifications about rooms in your niches. There is a rich world of musicians, promoters, and all kinds of music industry professionals for musician networking.
• Users can schedule these chats or start them immediately.
• In the rooms are the main speakers (think of them as moderators, while we’re going old school), the people who’ve “raised their hand”--those who want to speak but didn’t start the room--and the listeners. Conversations could be about sharing beats, how to build your music business team, sound design, and so on (and on, and on). 

What are the best albums of 2020? How could we ever pick? It is an impossible task. You could make a list of 1,000 and leave 1,000 of the best...

Promoting a single release is easy when you know what you have to do. This guide will shed some light on what exactly that is. 

The power of using social media to send messages is limitless. From lead generation to networking and building your tribe, a social network is a great place to leverage messaging. Specifically, LinkedIn, Twitter, and Instagram work best for sending networking messages. If someone tells you people don’t like DMs, don’t listen. In this century, most marketers don’t mind DMs. They are social media marketers, after all.

As soon as you decide you’re ready to execute your business idea, you should be planning your marketing strategy. No matter how long until your official launch, there are so...