• indie music publicity in san francisco

    The Music Publicity Agency That Builds Artist Careers From The Ground Up

    Submit Music To Work With. Us
Submit Music To Work With. Us

The Music Publicity Agency That Builds Artist Careers From The Ground Up

THE Music Publicity Agency in San Francisco: We Get You Featured!

… In blogs, playlists and digital media including radio, podcasts, social & influencer platforms.

RESULTS DRIVEN:

We believe in the 1000 True Fans Model, which says your music can sustain you with only 1000 dedicated fans. Forge’s goal is to build those fans through tangible exposure. Because of this, we can guarantee results--the results are the features. The features put you out there as a trusted recommendation where people are looking for them. We are a music PR firm in the bay area that loves to push ourselves to achieve stream and monthly listener increases and more. You’ll also get a document with your results at the end of the campaign that will help get you signed, booked, or whatever you’re going for. Show it to the people in the biz you want to impress. 

MUSIC DRIVEN

As a new music PR firm in the bay area, we are not just PR experts, we are music industry experts. We’ve got a media relationship and we know how to use it. Tapping in email, social outreach, and submission sites, we use music industry gold standards to tell your story to the media and share your sound.  We specialize in unsigned artists and indie labels. This bay area PR firm is so open to working with those who have zero streams on Spotify.

STRATEGY DRIVEN

Our media strategy is second to none. We start with selecting several key elements regarding who we’ll reach out to--not just genre but thinking about building your media relationship, breaking it down by channel (playlist vs blog vs internet radio, ie), size, and more. We get to know you, your story, and your music so we can determine exactly the right thing to say and who to say it to, or which media outlets to reach out to. We cover all bases: Social media allows us to reach smaller but quality bloggers who are harder to track down otherwise, email allows for scale and bigger outlets, and finally submission sites help us reach the people who won’t share their email. 

FUTURE DRIVEN

We know where the future of music promotion is headed, and our influencer-only service is just the top way we live that. Our influencer service works for Instagram or TikTok, and will put you on the “media” side of “social media.” We also incorporate playlisting into our media strategy, which is so powerful because it’s the most modern media--and mostly untapped. We’re taking advantage of a market that’s not completely saturated. Our music publicity agency in San Francisco also works with podcasts, which aren’t new but have a popularity level that has not waned. But we don’t discriminate against the past: blogs and radio are srtill fantastic options. 

MEDIA DRIVEN

We reach out to all kinds of outlets, building media relationships along the way. The combo gives us a wide net. 

COLLAB DRIVEN

We got options! Hire use on a monthly basis, for one campaign, or just pay-per-feature: pay as you go, one media spot at a time. Payment plans available on all kinds of schedules, zero interest. or fees, payment dates. moveable.

Contact to get Started in 5

Blog

The Best Way To Get On Spotify Playlists Is With the Perfect Pitch [TEMPLATES]

Even in 2021, you need more than to submit. You need to pitch. Pitching, or media pitching, means reaching out cold to the playlisters you want to hear your music. Cold means they don’t know you, and that’s okay. They want to hear your music, because they need music to share, and if you don’t bore them with too many words and too much information, they’ll probably listen. Pitching is the best way to get on Spotify playlists. You should have at least two pitches: a 100-200 word email pitch and 3-line social media pitch. There is also a place for a longform pitch, but we’ll hit on that in future articles. 
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How To Promote Your Music on Social Media

As with any business, strategy and marketing will be the key to successfully promoting your music on various social media platforms. Viral sensations are the exception, not the rule, and...
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How To Get a Clubhouse Invite: What is Clubhouse & Why Does it Matter?

The skinny on how Clubhouse app for music works

  • Users create “rooms” where they can control what the topic is about by naming the room and the chat.
  • When you sign up you pick around ten interests and you start getting notifications about rooms in your niches. There is a rich world of musicians, promoters, and all kinds of music industry professionals for musician networking.
  • Users can schedule these chats or start them immediately.
  • In the rooms are the main speakers (think of them as moderators, while we’re going old school), the people who’ve “raised their hand”--those who want to speak but didn’t start the room--and the listeners. Conversations could be about sharing beats, how to build your music business team, sound design, and so on (and on, and on). 
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